Rich Piana is professional bodybuilder. The 46-year-old social media star was placed into an induced coma this week after suffering "a medical emergency". Pro bodybuilder Rich Piana was reportedly placed into a medically induced coma this week. His girlfriend, Chanel, tried to catch him when he collapsed in the bathroom, but couldn't due to his giant size. In 2016, he launched a “bigger by the day” challenge, which promised fans they would gain 30lb of muscle if they followed his diet and workout routine.
The winner of bodybuilding competitions in Los Angeles in 2003 and Sacramento in 2009, Piana said the secret to his success was his honesty. Piana has taken the internet by storm in recent years, with his ripped social media posts, work out plans and supplement business. Piana, who has competed in and won several bodybuilding competitions over the years, made headlines last year when he openly admitted to taking steroids. Piana explained how he takes great care with his steroids use, how he understands the importance of “on/off cycles” and why he believes nobody in the competitive bodybuilding industry can compete without using performance enhancing.